Blog
Showing blog posts posted in December 2006
client-centric
By Editor on 28th Dec 2006'Marketing speak' for anything that focuses on the needs of the customer. Companies need to ensure that they maintain ‘client-centricity', and work to the ‘client-centric' model. For example ‘We've boosted profits by 20% since we began using a client-centred business model'. Translation: We're making more money now that we're giving customers what they want.
Big News For 2007
By Cherie Federico on 21st Dec 2006The past week has been hectic (as usual) with a big deal being struck that will see Aesthetica Magazine stepping up a gear in 2007. Firstly, however, the Skipton conference I mentioned in my last entry took place on Thursday and was a great success. We ran the event with NYBEP and 300 young people from six schools. There were a lot of young people running around very excited because they weren't at school for the day. I ran a workshop on 'Getting Your Ideas Down on
Positive Planet - sunshine for Christmas
By Janine Leadbeater on 21st Dec 2006Our customers tend to be the construction industry, home owners and small businesses, and as Christmas is fast-approaching, and businesses are winding down, we tend to do the same!
Expect the unexpected
By Jonathan Yates on 21st Dec 2006O2GO is now going out to 1.5 million people through the new Spicers 2007 catalogue, and it still feels amazing! For the catalogue's launch I got the opportunity to say something over the tannoy for the organisers, which went down a storm!
Renewable energy - a hot topic
By Janine Leadbeater on 14th Dec 2006Last week's pre-budget report was a tremendous boost for Positive Planet, as it detailed new incentives for ‘green' energy, such as reductions in VAT and £50 million more funding available for microgeneration (onsite small-scale energy generation, solar, wind, geothermal etc). A really positive step for the industry and the environment! I guess I should say who we are. We're a leading supplier of solar energy systems, selecting the best, most
