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Showing blog posts posted in January 2008
Insanity is doing the same thing & expecting different results
By Moira Arnott on 30th Jan 2008I have often thought that independent retail is one of the hardest businesses to make a go of. Not only do you have substantial overheads; rent, rates etc, but considerable start-up costs; stock, shop fittings advertising & promotion, and all of this before you hear the first ring of your till!
Publicity, press coverage and plenty of potential projects...
By Dan Savage on 24th Jan 2008Things have been going well since my last blog apart from one minor disaster (which I'll get to later). Last year finished on a very positive note with the highlight most definitely being receiving the Press Young Business Entrepreneur of the Year 2007 and the awards ceremony that came with it.
Cash Cow is the term used for a particular business, product or asset that, once acquired and paid off, continues to generate high profit margins and a continual cash flow for the remainder of its lifespan. Obviously any businesses' aim would be to have as many cash cows as possible as they are able to maintain themselves and rarely require further investment. The term cash cow is said to originate from the idea that after having paid for a dairy cow, it can be milked
Drop Dead Date
By Editor on 23rd Jan 2008The drop dead date is the absolute deadline by which a task must be completed. As the term indicates, should a certain task not be completed before the drop dead date, it will more than likely be rendered worthless. As an example, imagine that the drop dead date for the receipt of an article in a particular issue of a magazine is set as two days before the magazine goes to print. Then imagine, in the worst case scenario, that the article is only completed after the magazine has
Another year...another website!
By Clare Tomlinson on 11th Jan 2008In spite of the excellent feedback we received from the 'Kids Saving Lives' campaign I spoke about in my last blog that we piloted at my son's school last year, we've had to temporarily put that project on hold. However, we're hoping to relaunch as early as next month when we should have enough time to devote to it. In preparation for the relaunch, we'll be sending out our childcare catalogue to schools and childcare providers complete with 'Kids Saving Lives' flyers in
