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Now that I have managed to get my products on the supermarket shelves and have helped 4 other companies do the same, I am often asked – “How do I sell my products into the UK retail market?”

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My last entry was back in 2007. A time when the business was up and running and we were just launching O2GO into the national supermarkets. A couple of minor things have changed.

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Picture a carrot. I bet you've visualised something orange with a nice green top. And it works in exactly the same way when you present your new product to a potential buyer. We presented our boards to SPAR last week and it worked really well, as they could see how O2GO SPORT+ would look on their shelves. This acts as a vital step closer to our product being a reality for their stores. It's the best way to present your new product, and you need to make the most of the precious

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I met up with Asda now that they're interested in our product (after years of trying they perhaps were swayed by our Sainsbury's success!) For the presentation to the buyer there I had some special boards made up (which weren't cheap), but were an illustration of Asda's snacking counter and where O2GO would fit on it. I had the boards professionally drawn in watercolour, as my retail adviser told me that people need to visualise things, to see exactly how it would be. So we

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The Vitality Show caused a mass rush for the business, which was of course great, but it means that things have got rather hectic lately! Here's why: 1) These trade shows usually mean that you are out of the office, so there was nobody here to run the day-to-day detail, which means now we're playing catch up. 2) Then there's the interest that it generates in the first place, i.e. what you're there for, that needs following up. 3) We have decided to extend our

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