Events

Double sales from your brochures, flyers, ads, e-shots and website

A masterclass on how to attract quality sales inquiries

Thursday, 11th March 2010 | 13:30 pm - 16:30 pm

Venue

Cedar Court Hotel - Wakefield (J39 M1)

Event Overview

Learn exactly what works and what fails. Based extensively on research studies. What makes one advert, brochure or mailer far more successful than another? What are the secrets that help you double - or even triple - your sales from a small promotions budget? In fact, the secrets aren’t secret any more. Whether you use an agency or create your own promotions material, this half-day masterclass takes you step-by-step through the thought process, the writing styles, design techniques and the tricks of the trade that attract quality sales inquiries and win you more orders.

Aimed At

This masterclass is designed for everyone who creates their own promotions materials in-house as well as directors, partners, managers and executives who brief advertising and design agencies.

Main Points

This masterclass combines research-based confirmation of what actually works best and why. You explore a wealth of real examples from many different market sectors. In essence, you discover how to spend less, win a far higher response and sell a lot more. Additional elements include:

  • Which headlines win and which fail. Surprise findings!
  • Fonts; why Times Roman and Arial can kill your sales.
  • Writing for web pages and e-mails.

“This master-class totally transformed my business. My new brochure now gets me into the larger customers in my market place.” Jeff Taylor, MD, Apex Taylor (Small signs and graphics company)

Please note there is also a complementary masterclass running in the morning; for more details click here.

08456 048 048
events@businesslinkyorkshire.co.uk
www.businesslinkyorkshire.co.uk/events

Find out more about great events to build your business here.